SYOSS SALON STYLES 2016

K-pop Inspired Campaign for Syoss

For Syoss’ latest Salon Styles campaign, we casted a group of four girls to create a K-pop group – each girl a different character, with a different look. The looks were then brought to life by celebrity stylist and Syoss ambassador Kelvin Koo. As well as a music video teaser, we also developed a series of how-to videos and KVs to accompany each look.