L’Oreal Matrix Collection shooting with Todd

Behind the scenes of the 2012 L'Oreal Matrix hair styles and tendencies shooting with todd.

We’ve just wrapped up another exciting shooting with L’Oreal for their 2012 Matrix Collection. For the moment we can only show you the behind-the-scenes photos as the hair collection is still secret… shhhh!!

We proposed several photographers for the shooting and L’Oreal made their decision to go with Todd, a Canadian fashion photographer that has been working in Shanghai for many years now.

Shanghai being the Paris of the East it seemed appropriate that for the shooting we commissioned a Paris style apartment room-set built in our studios for this shooting.

Here’s a quick peak at what is cooking for L’Oreal Matrix 2012!